About Lawdragon and the Los Angeles Newspaper Group Lawdragon has been synonymous with innovation since we founded the nation’s first online legal media company in 2005. Our thought then, as it is now, was to help the highest-quality lawyers better connect with the millions of consumers who need them through the rapidly evolving search criteria of choice: the Internet. We have developed the best marketplace of information that allows everyone, whether general counsel or consumer, to find the lawyer that’s right for your individual needs. Recently, we entered into a partnership with the Los Angeles Newspaper Group to significantly enhance our presence in the Southern California market. The Los Angeles Newspaper Group, whose flagship newspaper is the Daily News, publishes nine daily newspapers in Southern California that reach 1.5 million readers in print and 5 million unique visitors monthly to their websites. This is the first of what we hope are many Lawdragon “micro-sites” that extend our nationally recognized brand to targeted advertising and search opportunities for lawyers and the clients who need them. After all, as we say, if you need a lawyer, you need Lawdragon. The Los Angeles Newspaper Group is unique among print newspaper chains in their emphasis on regional coverage, which provides a strong demographic of readers who have legal needs. The majority of readers are homeowners, 52-years of age and deeply loyal to their local newspaper. Each Thursday, the Los Angeles Daily News, Torrance Daily Breeze, Long Beach Press Telegram, Pasadena Star News, Inland Valley Daily Bulletin, San Bernardino Sun, Redlands Daily Facts, San Gabriel Valley Tribune and Whittier Daily News will present a minimum of two pages of coverage, entitled “The Law.” They have taken the bold step of outsourcing their content to Lawdragon and its staff of award-winning legal journalists in an alliance that portends the future of the publishing industry, pairing the depth of knowledge of Lawdragon staff with the rich distribution of a 125-year old newspaper franchise. Every week, readers of Lawdragon.com as well as the Los Angeles Newspaper Group will learn about fascinating lawyers, who will be profiled in the Lawyer Limelight, get insight into a ground-breaking verdict or settlement in Courtroom Scorecard, read a consumer’s guide to their legal rights in Know Your Rights and be able to have their questions about the law answered by top lawyers at askkatrina.com. As part of our alliance, Lawdragon is offering marketing opportunities to lawyers throughout Southern California, who are being added to a database of more than 200,000 lawyers and judges. We provide a unique platform that far transcends the old pay-per-click model, pairing qualitative analysis of a lawyer’s skills and accomplishments with search optimization for lawyers who choose to advertise. However, Lawdragon.com is free to all readers, each of whom is invited to go online and evaluate a lawyer or other legal professional with whom they’ve had personal professional experience. You must have a valid and verifiable email address. Just as Lawdragon was a founder of the Internet age of journalism, we believe our association with the Los Angeles Newspaper Group will also portend a new era of alliances between internet sites and print newspapers. Lawdragon has access to more than 300,000 lawyers and judges nationwide. It is the fastest-growing online legal community in the U.S., combining the content of a new media company with helpful ratings of lawyers and judges that you can’t get anywhere else. Lawdragon consists of eight functions which are: Lawyer Search, Evaluations, Lawyer and Law Firm Profiles, Featured Legal News, Lawdragon E-Newsletter, The Lawdragon Guides, Lawdragon Magazine, and, now, Lawdragon Southern California which includes legal content for consumers and businesses in Southern California. All material is free and accessible through the company web site. Lawdragon is headquartered in Los Angeles, California and has an additional office in New York, New York. Page: 1 of 1 pages for this article
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