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Lawdragon's 100 Legal Consultants You Need to Know
 
Sally Schmidt Back to the List
Biography
Firm: Schmidt Marketing, Inc.
Degree(s) and year(s) of graduation: MBA, University of Minnesota, 1983 BS, University of Minnesota, 1977
List: Lawdragon's 100 Legal Consultants You Need to Know
 
 
More Info
Consulting services you provide:
Marketing and business development consulting, including coaching, training, marketing professional searches, marketing planning, retreats and market research (including client surveys)
 
How did you come to hold your present position (specifically, what led you to become a legal recruiter, marketing consultant, etc.)?
After serving as the first president of the Legal Marketing Association, I was approached by law firms to provide consulting services. I left my law firm and set up shop in 1987.
 
What is the best thing about working with lawyers?
They challenge you, they're smart, they (by and large) want to know more about marketing and how to do it effectively, they appreciate people who appreciate their contributions. I love it.
 
What is the worst thing about working with lawyers?
Hurry up and wait.
 
What has been the most satisfying moment of your career thus far?
Only because it's so recent, but coaching a partner who was able to bring in a substantial client and double his book of business.
 
What are your favorite activities outside the law?
Sports, sports and sports.
 


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