| Consulting services you provide: |
| Comprehensive public relations, including reputation management, speaking engagements, promotion of firm, practice areas and attorneys in the old and new media, search engine optimization, award submissions. |
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| How did you come to hold your present position (specifically, what led you to become a legal recruiter, marketing consultant, etc.)? |
| I began serving as public relations counsel for law firms more than 20 years ago when firms came to realize that client loyality was more fleeting, and the profession was morphing into a business. Public relations was a key tool to raise a firm's profile and distinguish it from the competition. |
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| What is the best thing about working with lawyers? |
| For the most part they are smart, do interesting important work and play a role in almost every aspect of our daily lives. |
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| What is the worst thing about working with lawyers? |
| They sometimes think we can control the media and control what is said about them. |
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| What has been the most satisfying moment of your career thus far? |
| Pitching a story which appeared on page 1 of the New York Times about an attorney who was successful reversing a death penalty verdict. |
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| What are your favorite activities outside the law? |
| Spending time with my family. |
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