| Consulting services you provide: |
| Rubenstein Associates provides the full range of public relations services to law firms including crisis management, promoting practice areas, publicizing pro bono work and litigation wins and positioning partners as experts in their fields. |
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| How did you come to hold your present position (specifically, what led you to become a legal recruiter, marketing consultant, etc.)? |
| I worked for 14 years as a journalist, primarily as a legal affairs reporter. The shift to law firm public relations was a natural transition. |
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| What is the best thing about working with lawyers? |
| The best thing about working with lawyers is that it requires a working knowledge of many topics such as corporate governance, IP, labor, M&A, securities, energy and the environment. It therefore provides varied and interesting challenges. |
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| What is the worst thing about working with lawyers? |
| One of the biggest challenges of publicizing lawyers is that they typically handle clients that do not want their legal issues to receive any attention. |
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| What has been the most satisfying moment of your career thus far? |
| When my clients say my work generated new business for them. |
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| What are your favorite activities outside the law? |
| Hanging out with my wife and three children. |
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