| Consulting services you provide: |
| Market strategies: Positioning, branding, internal consensus building, marketing budgets, creative development and brand launch and management. |
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| How did you come to hold your present position (specifically, what led you to become a legal recruiter, marketing consultant, etc.)? |
| The legal industry screamed for differentiation-law firms worked so hard to look and sound exactly like one another, it was not only hard to tell them apart from the outside, it was hard to get the corporate world to care. As law firms began to evolve into more sophisticated businesses, they had to embrace the idea of sophisticated, brand-oriented identities that would resonate with their corporate audiences. And that's when the fun began. |
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| What is the best thing about working with lawyers? |
| They are so smart, they challenge you everyday to bring your "A" game. |
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| What is the worst thing about working with lawyers? |
| They have a harder time than most recognizing they aren't experts in marketing, being bold and taking risks. |
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| What has been the most satisfying moment of your career thus far? |
| Building the Womble Carlyle brand. |
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| What are your favorite activities outside the law? |
| When I'm not working, I'm usually designing, building or renovating homes, pools and gardens. There is no such thing as "done". |
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