| Consulting services you provide: |
| A full service strategic marketing agency. In addition to working with clients to develop integrated marketing plans and strategic business development initiatives, we have created powerful identity and branding programs for clients throughout the country.
We combine two distinct types of expertise: strategic consulting services and creative capabilities. The advantage to clients is access to comprehensive marketing solutions within one organization. |
| |
| How did you come to hold your present position (specifically, what led you to become a legal recruiter, marketing consultant, etc.)? |
| I moved to the United States from Scotland in the eighties. I consulted with a law firm regarding my immigration status and they offered me a job! My association with law firms began. My background and education was in H.R. and for several years I was a Recruiting Director before assuming marketing responsibilities. After serving as Director of Marketing for three prominent California law firms, I launched Bothwell Marketing in 1997. |
| |
| What is the best thing about working with lawyers? |
| They are smart, interesting, have high standards and they tend to challenge and test the validity of ideas and concepts. That keeps us on our toes and encourages the most creative solutions. There is never a dull moment! |
| |
| What is the worst thing about working with lawyers? |
| Hurry up and wait! |
| |
| What has been the most satisfying moment of your career thus far? |
| My first day owning my own business. |
| |
| What are your favorite activities outside the law? |
| Snow skiing, hiking, yoga, reading and spending time with family and friends. |
| |
