Jordan Feirman’s primary practice focuses on intellectual property and sports litigation, with experience handling all stages of cases involving copyrights, trademarks, false advertising, unfair competition, domain names, rights of publicity, contract and licensing disputes, and consumer class actions.
Feirman is a trusted adviser to clients in connection with intellectual property enforcement, commercial disputes, risk analyses, proceedings before the U.S. Trademark and Trial Appeal Board, market research and consumer surveys and intellectual property issues in connection with corporate mergers and acquisitions.
Feirman is a member of the International Trademark Association and previously served on its U.S. Amicus Subcommittee. He regularly presents on key developments in copyright, trademark and publicity rights law, including with respect to artificial intelligence, and has authored numerous amicus briefs, articles and publications addressing emerging intellectual property issues. Feirman co-authored the chapter on “Appeals” in the ABA’s Copyright Litigation Strategies treatise. In addition, he represents a variety of individuals and nonprofit organizations on a pro bono basis.
Lawdragon Honors
| Honor | Year | Practice |
|---|---|---|
| The 2026 Lawdragon 500 Leading Global IP Lawyers | 2026 | IP Litigation |
| The Inaugural Lawdragon 500 Leading Global IP Lawyers | 2025 | IP Litigation |
Significant representations include:
- Guidewell Education LLC (f/k/a Stravos Education LLC) in litigating and settling a trademark infringement action in federal court brought by Blue Cross & Blue Shield of Florida, Inc. concerning the company’s “Guidewell” branding
- Metacapital Management, L.P. in litigating and settling a federal trademark infringement litigation against Meta Platforms,Inc. (f/k/a Facebook) arising out Facebook’s rebrand to “Meta”
- Major League Soccer in connection with a variety of intellectual property and licensing matters, including with respect to IP enforcement efforts and negotiations regarding MLS player likeness and publicity rights
- The National Football League and its member clubs in a variety of intellectual property enforcement matters as well as federal lawsuits brought by sports photographers asserting claims including copyright infringement
- The National Hockey League in (i) litigating and settling a federal litigation concerning the marketing and sale of shirts featuring trademarks of the Seattle Kraken hockey club that the seller argued were protected by the First Amendment, and (ii) obtaining a permanent injunction and damages from a company that made beer steins that replicated the design of the Stanley Cup trophy
- Intuitive Surgical, Inc. in pursuing counterclaims in multiple federal litigations concerning false advertising and unfair competition by companies that market so-called “repair” services for Intuitive’s robotic surgical instruments
- Various multimedia companies in connection with their acquisition of literary properties, including (i) Netflix in connection with its acquisition of Roald Dahl literary property, (ii) Embracer Group in connection with its acquisition of J.R.R. Tolkien works; and (iii) The Walt Disney Company in connection with its acquisition with Lucasfilm, Ltd.
- Cellectar Biosciences Inc. in successfully resolving a dispute against former personnel concerning diversion of Cellectar’s cancer-targeting biotechnology
- The National Collegiate Athletic Association, National Basketball Association, National Football League, National Hockey League and Major League Baseball in federal litigation concerning the legalization of state-sponsored sports gambling in the state of New Jersey
- The National Collegiate Athletic Association, as a member of the trial team in a class action concerning the Association’s rules governing amateurism and student-athlete compensation