New York, NY - November 18, 2014 - The legal media company Lawdragon Inc. has announced the opening of Lawdragon Press, a new division devoted to providing customized content to law firms and legal service providers looking to enhance their digital brands and outreach efforts. Lawdragon Press now offers a wide range of products to assist with marketing efforts in the legal space.
“Lawdragon Press offers one-stop content creation and distribution to the audience law firms and attorneys want to reach,” said Lawdragon CEO Katrina Dewey, who founded Lawdragon in 2005. “We provide impeccable service, the best brand in the business and cost-effective options.”
Dewey said the impetus for Press arose from law firm leaders who loved Lawdragon’s acclaimed editorial products and were seeking assistance in applying that high-level content and design quality to their own promotional efforts, both online and in print materials.
The new division’s core products include attorney profiles on Lawdragon.com featuring insightful and informative Q&As – a product that can be extended into firmwide or practice-area profiles and turned into any number of online or magazine-style reprints for distribution to clients.
Another core product is the Lawdragon roundtable event, which allows clients to showcase a particular strength, practice area, recent string of achievements or any desired topic of discussion. These dialogues can be stylized with photographs and turned into a digital and print brochure. Promotional packages for a single news item can be created as well. In addition, the Press content creation, design and web team offer services to build or redesign law firm websites or microsites.
“The key is our flexibility,” said Melissa Chan, Lawdragon’s Manager for Marketing and External Relations. “Whatever firms want to highlight, and in whatever digital or print format, we can step in to provide that service and deliver the product to the right audience.”
Founded in 2005, Lawdragon is a fast-growing new media company that offers a unique platform for lawyers to reach consumers. In addition to attorney guides such as the Lawdragon 500 and the new Insights series, the website provides free legal news and features as well as a searchable database of legal professionals that includes online profiles of attorneys and firms. In 2014, Lawdragon launched not only Lawdragon Press for customized content solutions for law firms but also Lawdragon Campus, a new website that provides better information on legal education for consumers.