Mark Annick believes that just about anything is a story.
That’s based on many years – back when he had darker hair – as a reporter, and an almost equal number now in PR, where his job involves helping clients tell the stories they’d like people to hear, and sometimes showing them how to avoid those stories they would prefer the world not know about. Or at the very least, showing them how to prepare for those stories and then reduce their impact.
Lawdragon Honors
| Honor | Year | Practice |
|---|---|---|
| The 2026 Lawdragon 500 Global Leaders in Crisis Management | 2026 | Crisis Communications |
| The Lawdragon 500 Global Leaders in Crisis Management | 2025 | Crisis Communications |
| The 2025 Lawdragon 100 Global Leaders in Legal Strategy & Consulting | 2025 | Crisis Communications/PR |
| The 2024 Lawdragon 100 Global Leaders in Legal Strategy & Consulting | 2024 | Crisis Communications/PR |
| The 2023 Lawdragon Global 100 Leaders in Legal Strategy & Consulting | 2023 | Crisis Communications/PR |
Annick's career in the business of storytelling began as a kid delivering The Boston Globe and continued through stints in print, radio and television news. His “kid in a candy store” moment came when he began working as a correspondent for the Discovery networks, for programming involving airplanes, of all things.
Nowadays, one of his favorite fun things to do involves PR strategy, moving those figurative chess pieces around on the board, getting a sense of what other moves are likely to happen in the game, and then positioning his client to have the best chance to win.
