Photo of Clinton Gary

Clinton Gary

CEO, Founder, CREDO Consulting

View Firm Biography

Clinton Gary is the CEO and Founder of CREDO Consulting LLC, a strategic consultancy dedicated to helping law firms grow through alignment, collaboration, and execution.

With 25+ years of experience as a Chief Strategy and Business Development Officer for three Am Law firms and leadership roles at Arthur Andersen and a global HR consultancy, Gary brings the rare ability to guide big-picture strategy while ensuring on-the-ground execution. He partners with managing partners, practice leaders, CMOs, and BD professionals to implement firmwide growth strategies that are practical, collaborative, and sustainable.

Lawdragon Honors

Honor Year Practice
The 2026 Lawdragon 100 Global Leaders in Legal Strategy & Consulting 2026 Strategy, Business Development, Collaboration
The 2025 Lawdragon 100 Global Leaders in Legal Strategy & Consulting 2025 Marketing & Business Development

Strategic Insight. Operational Execution. Collaborative Growth.

Through CREDO’s Collaborative Growth approach, Gary helps firms:

  • Identify and invest in their strategic core (key clients, sectors, and differentiators)
  • Strengthen practice, industry, and client team planning
  • Improve go-to-market strategy, budgeting, and business development operations
  • Build collaborative infrastructure and culture to support cross-practice growth
  • Coach rising partners and professionals in consistent, measurable business development

Consulting & Coaching Reach

Gary has led engagements and spoken across the U.S., Canada, and Mexico. He has coached hundreds of professionals, including associates, new partners, and lateral hires. His firm-specific experience includes:

  • 20+ Collaborative Growth Assessments
  • Strategic planning and firm retreats
  • Experience management design and implementation
  • Key account and sector team enablement

He is a:

  • Certified Facilitator (ELI, Inc.)
  • Accredited Partner – Smart Collaboration Firm Diagnostic® (Gardner & Co.)
  • Certified GrowBIG® Trainer (Bunnell Idea Group)
  • Trained in client feedback, ABM, and BD enablement by Wicker Park, DemandBase, and HubSpot

Industry Engagement & Thought Leadership

Gary is a regular speaker at national conferences and has contributed to more than 40 articles and case studies. He currently serves on the LMA’s National Talent Development Committee and sits on advisory councils for professional services tech firms.

Personal Note

A New Orleans native and University of Alabama graduate, Gary lives in Atlanta with his wife, four children, and beloved basset hound (Gumbo).

For more about Clinton’s client engagements or to explore how CREDO can help your firm align for growth, visit www.credocg.com.