Deborah Farone has unique experience in developing best practices by working with the world's most respected and demanding professionals.
Over the past two decades, Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most successful law firms and the founder of both firms’ business development and communications departments. But before entering into the legal marketing profession, she sharpened her communications and business development skills by working at a global management consulting firm.
Lawdragon Honors
| Honor | Year | Practice |
|---|---|---|
| The 2025 Lawdragon 100 Global Leaders in Legal Strategy & Consulting | 2025 | Strategic Marketing, Consulting |
| The 2024 Lawdragon 100 Global Leaders in Legal Strategy & Consulting | 2024 | Strategic Marketing, Consulting |
| The 2023 Lawdragon Global 100 Leaders in Legal Strategy & Consulting | 2023 | Strategic Marketing, Consulting |
| The 2022 Lawdragon Global 100 Leaders in Legal Strategy & Consulting | 2022 | Strategic Marketing, Consulting |
| 2021 Lawdragon Global 100 Leaders in Legal Strategy & Consulting | 2021 | Strategic Marketing, Consulting |
| Lawdragon Global 100 Leaders in Legal Strategy & Consulting | 2020 | Strategic Marketing, Consulting |
| 100 Leading Legal Consultants and Strategists for 2019 | 2019 | Marketing, Branding & Communication |
| 100 Leading Legal Consultants and Strategists of 2018 | 2018 | Marketing, Branding & Communication |
Prior to launching Farone Advisors, Farone spent 14 years as the CMO at the law firm Cravath, Swaine & Moore LLP. On the business development front, she created a client and industry intelligence unit, based on the principles she saw in place at investment banks and other industries, to help generate business opportunities, craft practice development plans and prepare partners for new business and other forms of presentations. She regularly developed and led business development sessions for both partners and associates. On the communications side, she dealt with all marketing communications including crisis communications, strategic public relations and social media. Prior to joining Cravath, Farone was the chief marketing officer at Debevoise & Plimpton. Working with professionals at these extraordinary firms and focusing on creating innovative ways to solve for sophisticated challenges has allowed her rare insight into how to craft effective marketing programs geared toward growing business.
Farone joined Debevoise & Plimpton from Towers Perrin (now Willis Towers Watson), where she coordinated national press relations and marketing efforts. Prior to joining Towers, she worked at Ketchum Communications (now Ketchum, Inc.). While she started off in the new business department at Ketchum, she was quickly promoted to work on accounts for both investor and public relations clients. Her clients included publicly-held and private companies in the financial, professional services and consumer product sectors.
Part of marketing, involves educating and coaching and Farone has done this in both the professional and academic arena. She has served as an adjunct Assistant Professor on the faculty of New York University and has taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first courses of their kind offered by a major university. In the last three years, she has lectured at Cornell Law School, University of Pennsylvania Carey Law School, and Fordham University School of Law.